Director of Enrollment Management

POSITION SUMMARY The Director of Enrollment Management is a member of the School Leadership Team and is responsible for developing and implementing strategies to attract, enroll, and retain students who align with the school’s mission, vision, and values. This role oversees the full enrollment cycle—from prospect inquiry through graduation—ensuring a positive and personalized experience for students and their families. The Director collaborates with school leadership, faculty, and marketing to maintain healthy enrollment, strengthen retention rates, and support the school’s long-term sustainability. GENERAL EXPECTATIONS As a school grounded in the Christian faith, Concordia prioritizes candidates who are practicing Christians committed to engaging thoughtfully with questions of faith and spirituality. Successful candidates will demonstrate respect for diverse perspectives and a willingness to participate in meaningful conversations about faith and its role in our school community. Concordia Hanoi is committed to the safety of our community and students, and we are proud to be a school where child protection is our top priority. Successful candidates will be subject to rigorous background and child protection checks, satisfactory references, and proof of qualifications and identity. QUALIFICATIONS Bachelor’s degree required in a related field; advanced degree preferred. Minimum 3-5 years of leadership experience in enrollment management, admissions, or related field (international school experience preferred). Exceptional interpersonal and communication skills, and team-building skills with a student-centered, service-oriented mindset. Proven ability to develop and execute strategic plans. Strong data analysis, forecasting, and enrollment management software skills. Ability to work flexible hours, including occasional evenings and weekends. Prior experience working in Southeast Asia/Vietnam is highly desirable. KEY RESPONSIBILITIES Admissions & Recruitment Develop and implement a strategic enrollment plan aligned with school goals. Manage all aspects of the admissions process: inquiry, tours, applications, testing, interviews, and offers. Coordinate and host open houses, information sessions, and school tours. Maintain accurate, up-to-date admissions data and analytics to inform decision-making. Collaborate with the Marcom team to create materials and campaigns that highlight the school’s programs and strengths. Cultivate relationships with feeder schools, educational consultants, and community organizations. Retention & Engagement Lead initiatives and Retention Team, designed to promote and enhance student retention. Partner with divisional leaders to address student concerns and improve the school experience. Track and analyze retention data; develop strategies to support at-risk families. Organize welcome programs, transition events, and community-building activities for new families. Data & Reporting Maintain enrollment dashboards and projections for leadership and board reporting. Monitor local and global enrollment trends to proactively adapt strategies. Manage the admissions database for accuracy and efficiency. Leadership & Collaboration Supervise admissions team members and volunteers. Work closely with the Head of School, academic leadership, and finance to align enrollment with capacity and budget goals. Represent the school at community events, education fairs, and networking opportunities. Plan and manage all aspects of new family/student orientation. CORE COMPETENCIES Strategic thinking and problem-solving. Relationship building and stakeholder engagement. Experience managing Customer Relationship Management (CRM) systems Cultural competency and sensitivity in a diverse school environment. Organizational skills with keen attention to detail. Enthusiasm for education and the school’s mission. Building and managing lead generation and digital marketing campaigns.

Bachelor’s degree required in a related field; advanced degree preferred. Minimum 3-5 years of leadership experience in enrollment management, admissions, or related field (international school experience preferred). Exceptional interpersonal and communication skills, and team-building skills with a student-centered, service-oriented mindset. Proven ability to develop and execute strategic plans. Strong data analysis, forecasting, and enrollment management software skills. Ability to work flexible hours, including occasional evenings and weekends. Prior experience working in Southeast Asia/Vietnam is highly desirable.

Vietnamese taxes paid on salary and benefits, housing allowance, worldwide health and dental insurance, airfare allowance, relocation and repatriation allowances, retirement, school tuition for dependents attending the school, computer allowance, and professional development allowance.